Reusable Playbooks, Transparent Methods
We publish the framework and decisions first, then let results accumulate in public logs.
How Experiments Run
01
Hypothesis
Topic selection & goal definition
02
Action
SEO/Social execution batches
03
Attribution
Channel contribution & conflict checks
04
Decision
expand / iterate / pause
Playbook Templates
SEO Scale-Up Playbook
High-intent keywords identified, social probes validated
Social-First Probe Playbook
New product, unvalidated topics, pre-SEO phase
Link Building Starter Playbook
Existing content assets, brand mentions detected
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